


Music Card Marketing
Effort (1988)

All three of these documents would be standard inserts in many of the game boxes throughout 1988 and 1989. In addition the quarterly Sierra Newsletters (later InterAction) would focus on various aspects of both the music, the personalities and the business process of changing an industry. The Sierra fans were allowed to feel like they were part of the process and given the opportunity to help the company they love while being rewarded with impressive, embedded, deep musical scores in their favorites games. It was a win/win deal and it worked – in no small part because of the novel Sierra approach to not only see the future but also treat their customers not as just potential customers but allies and friends.
To hear the music Sierra Gamers heartily recommends spending time on Quest Studios. Tom Lewandowski has faithfully captured, recorded and archived the music of Sierra On-Line and makes it all available for download on his site. Alistair at Sierra Music Central also focuses his efforts on the music of Sierra On-Line. Both sites can be visited using the links below.
STAY CONNECTED
#sierragamers #sierraonline #pointandclick
Contact site admin here