January 15, 2004 at 5:11 pm #27374
EA, Sony Sign Music Promotion Deal for Video Game Wow… Looks like EA is getting into things. 🙂
EA, Sony Sign Music Promotion Deal for Video Game
Thu January 15, 2004 12:30 AM ET
LOS ANGELES (Reuters) – Top video game publisher Electronic Arts Inc. and Sony Music on Wednesday said they are working on the soundtrack to a new video game in what is one of the widest-ranging collaborations yet between a game maker and recording label.
Under the relationship, the pair has placed a number of pre-release songs within the game, “NFL Street,” and will turn two song tracks into game-themed music videos.
Electronic Arts, or EA, said “NFL Street” available on Thursday, will feature an original score from Sony artists X-ecutioners and tracks from Sony musicians including Korn, Fuel, Killer Mike and Three 6 Mafia.
Two songs from the soundtrack, EA said, will be turned into music videos featuring gameplay footage and will be released as singles for radio.
To promote the game, EA said certain Sony Music releases would come with a bonus disc featuring a demo of “NFL Street,” and the production of the game and involvement of Sony artists will be featured in an MTV special.
“NFL Street” is EA’s latest attempt to capitalize on its strength in sports gaming. Its “NBA Street” franchise is already a top seller, and the financial community has set high hopes for the new game’s prospects.
Sony Music Entertainment is a unit of Sony Corp.
January 15, 2004 at 5:46 pm #27375
January 16, 2004 at 12:17 am #27376
(re: RE: EA, Sony Sign Music Promotion Deal for Video Game)
I thought this was Open Chat which meant you could talk about anything really. Just follow the rules that Ken stated above.
Why I posted this is because it reminds me of Sierra. I mean here is “one of the widest-ranging collaborations yet between a game maker and recording label”.
I see this as a first. EA is taking a chance here and doing something first before anyone else does it… just like when Ken was the head of Sierra.
Ken took big chances and was the first to do lots of things and that is another reason Sierra was so successful.
January 16, 2004 at 10:24 am #27377
(re: re: RE: EA, Sony Sign Music Promotion Deal for Video Game)
Personally, I just see this as yet another way for the RIAA to dip their hands into yet another market. Maybe this has already happened, but I can just imagine being able to go into a store to buy the “Grand Theft Auto 4: Unicorn” Official Soundtrack. (BTW, I just made that up, and if you don’t get it, go see Gone in 60 Seconds.) Why? I mean, seriously…they are just games. Yes, sometimes the music is so cool, you want to hear it over and over again. I remember playing the Full Throttle Demo over and over again while doing homework on my bed because the song rocked. But if you want to know who performs the songs…find out! They’re usually in the credits. For instance, Full Throttle’s entire musical score was done by “The Gone Jackals.”
Yet one more way to eek more money out of lazy gamers.