HOME › Forums › Ken Williams Questions and answers / Thanks Forum › Thank you Ken, Roberta, and everyone at Sierra for being part of my childhood › Reply To: Thank you Ken, Roberta, and everyone at Sierra for being part of my childhood
This is a great account, and although I didn’t play the same games, tells the story of my childhood too! Sierra games were great family games and I agree with the feeling that Ken and Roberta were this other family making games and sharing them with mine. As a former tech journalist, your account made me realise that part of the magic of Sierra was the amazing marketing and communications around the games, which really made you feel part of a club — and a truly valued customer of the company. I just read Ken’s whole book and he has many great theories and methodologies for succeeding in the games business, but I think that he perhaps underrates himself as one of the first great tech community builders! Sure, as Sierra players spread around the world we didn’t talk with each other in the same way you do with online communities now, but we sure as hell all felt part of something special. Certainly very different to other game companies of the time which were more focused on simply shipping boxes.