(re: Preserving Ultima: Escape from Mt. Drash) I remember that Richard (Garriott) forced us to put a cloth map in every box that cost me a fortune – like $2.50 and up per map. They were expensive, but very cool – and, a part of the success.
It’s interesting that you put it that way, Ken. Of course we all know, the “extra” items that were included in almost every Sierra game were part of what made them so special.
The book “High Score” (a book I highly recommend) describes this: “When California Pacific went out of business, Garriot found that many companies wanted to publish Ultima II, but only Sierra would package it the way he wanted, with a colorful box and cloth map” (122).