Kris:
Sorry .. but, I don’t think I can be of much help. I didn’t see the announcement, and really don’t know what Sierra even is these days.
I’m a huge supporter of businesses making smart decisions, and that usually means keeping expenses in line with revenues. It also means not splitting your marketing budget 50 different directions. Regardless of who owns Sierra, or what Sierra is, I know that its’ best chance for being around 100 years from now is to have management that is willing to make tough decisions and do what the market dictates.
I suppose I should be disappointed anytime I hear that Sierra is being shutdown, but it really doesn’t bother me. The company was horribly mismanaged for a long time, and it depresses me more every time I hear about a dumb decision being made, than it does when I hear that someone did the right thing, even when it includes killing off a brand or reducing staff size. Generally speaking, if you do dumb things long enough, the staff size will be zero, and if you do smart things long enough, the staff size will be huge.
So.. I guess all I can say is: I don’t know enough to know if this is a good thing or a bad thing, but I hope it is a good thing.
-Ken W