Reply To: Question About Marketing


Thanks for the answer, Ken! I agree that the Sierra advertising worked very well toward the family market, but I still feel that it wasn’t as successful as you claim if the sale target was only 200,000 copies. It did and can still create the same family company and extremely strong company-client relationship, but was there ever thought of exporting that to a greater scale? Again, it’s very easy for us to look at this in hindsight, which is why I pointed out the techniques used by console video game companies at approximately the same time.

Again, thank you for the answer, and I look forward to reading your response to the rest of my questions! (For example, was there much competition between Sierra and console companies, and, if so, how did you address that issue?)