Reply To: Question About Marketing


“I’m just wondering what the secret is to sustain that over that long time and remain in business despite everything.”

Well BL I think that Ken gave some answers to that in his post above. Another part of Sierra’s success came from the fact that Sierra was born while the game industry was being born. Making great games also meant shaping the game industry and being in a great position to innovate. That is a huge, if not the most important difference, between game companies today and game companies 20 years ago.