(re: Maybe Ken can clear up the magazine name change.) You have it correct. We did get contacted by the Sierra Club (or, at least that’s how I remember it) — saying that our company newsletter was too similarly named to theirs. I have a vague recollection that we went through a few different names trying to settle on one that made everyone happy.
My brother John came up with the name InterAction – which was a huge hit. I can’t believe Sierra’s new owners scrapped the magazine within months of the takeover. It was a key part of our success.