(re: Vivendi Games Cuts Work Force (including former Sierra office)) From http://money.cnn.com/2004/06/21/technology/vugames/index.htm
“Despite the closing, VU Games still plans to use the Sierra name, much like Infogrames Entertainment changed its name to Atari (ATAR: Research, Estimates) in 2003 to capitalize on its name recognition value. Top of page.”
Capitalize on its name recognition value? That does make me sick. Why for once they don’t “capitalize” on REAL value, REAL quality without stress on the word “capitalize”… They would naturally get more customers if they did the right thing instead of pouring hundreds of millions down the drain.
-Vesko