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Sierra General >> Sierra Magazines / Books >> Maybe Ken can clear up the magazine name change.

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(re: Maybe Ken can clear up the magazine name change.) You have it correct. We did get contacted by the Sierra Club (or, at least that's how I remember it) -- saying that our company newsletter was too similarly named to theirs. I have a vague recollection that we went through a few different names trying to settle on one that made everyone happy.

My brother John came up with the name InterAction - which was a huge hit. I can't believe Sierra's new owners scrapped the magazine within months of the takeover. It was a key part of our success.

Oh well...

-Ken W



Williams, Ken
image		 2004-07-26 12:05:00